View website traffic

The Website analytics page takes its numbers from Google Analytics 4 and shows them right in the dashboard. You see how many people visit your store, which countries and channels they come from, and which pages are viewed most.

This page needs your store to have the GA4 measurement ID added and a Google account connected to a property.

Get ready before you look

If you haven’t yet, follow the article Connect Google Analytics: add the GA4 measurement ID, connect Google, then choose a property.

The Website analytics page tells you which step is missing:

• Google isn’t connected: the page shows an Integrate Google button, which takes you to Apps & integrations to click Connect with Google.
• Connected but no property chosen: the page shows a Configure Google analytics 4 card. The button in the card takes you to Apps & integrations. There, click Configure Google search & Google analytics to go to the page where you choose a property.

See the traffic overview

1. Go to Analytics › Website analytics.
2. Look at the four boxes at the top of the page: Active users, Total events, New users and Key events.
3. Click a box to make the chart below draw that metric.

The chart compares the Current period with the Previous period, which is an equal range of days right before it. By default the page shows the last 28 days.

On a phone, tap the menu icon at the top left to open the sidebar first.

Change the time range

1. Click the date button at the top of the page, which has a calendar icon.
2. Choose a preset, for example Yesterday or Custom range.
3. Click Apply.

This date button only changes the four boxes and the chart.

See where customers come from

The three cards below share one separate date range, by default the last 7 days. Each card has the top 10 rows.

• Users by country: the number of visitors by country.
• Most viewed pages: the pages with the most views.
• Sessions by channel: the number of sessions by source, for example search, social media or direct.

To change the date range of the three cards:

1. Click the date button in one of the cards.
2. Choose a preset.
3. Click Apply.

All three cards change together.

Frequently asked questions