Pause or resume a channel

Pause Google Shopping when you want Google to stop fetching new products from your store. The feed URL and the channel's settings are kept. Products Google already fetched may still show for a while, depending on Google.

When you resume, Google can fetch your products again from the same URL.

Pause a channel

  1. Go to Settings › Sales channels.
  2. Click the channel name, for example Google Shopping.
  3. In the Channel settings card, click Pause.
  4. Click Pause in the confirmation box.

The channel’s status changes to Paused. For Google Shopping, the feed URL stops returning products to Google, and the excluded products section shows Your feed is paused after you reload the page.

While a channel is paused:

  • It no longer shows in the product’s Sales channels card.
  • New products aren’t added to the channel automatically, even after you resume.

Resume a channel

  1. Go to Settings › Sales channels.
  2. Click the name of the channel that is Paused.
  3. In the Channel settings card, click Resume.

The channel goes back to Active right away, with no confirmation. For Google Shopping, you don’t have to paste the feed URL again.

Add products created while the channel was paused

A product created while the channel was paused isn’t on the channel. After you resume, add each product to it.

  1. Open the product in Products.
  2. In the Sales channels card, click the list of channel names.
  3. Turn on the switch for the channel you just resumed.
  4. Click Close.

Frequently asked questions

Who can pause a channel?

The Store owner and Administrators. Staff don't see the Pause and Resume buttons.

Does pausing remove products from the channel?

No. Products stay linked to the channel. When you resume, they are back as before.

Why can't I resume a channel?

If you see a message that the channel isn't on your current plan, your plan no longer includes this channel, for example your store moved to the free plan or a paid plan expired. Change your plan or renew, then try again.

How long after I resume does Google see the changes?

Changes you made while paused can take up to an hour to appear in the feed. After that, Google updates on its next fetch.

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