HelpPut your products on Google Shopping
EcomWeb creates a feed URL that contains your product list. You paste this URL into Google Merchant Center, and Google fetches your products on a schedule. After Google approves them, your products can show on Google Shopping.
When a customer clicks a product on Google, they are sent to your store to place the order.
Turn on Google Shopping
If your store isn’t open yet, see Open your store to customers first.
Skip this section if Google Shopping is already in the list of channels.
- Go to Settings › Sales channels.
- In the Google Shopping card under the list, click Enable Google Shopping.
All your existing products are added to this channel, and new products are added automatically.
Copy the feed URL
- Go to Settings › Sales channels.
- Click Google Shopping in the list.
- Under Feed URL, click the two-sheets icon Copy next to the URL.
The message Copied appears when the URL is on your clipboard.
Register the feed with Google
- Sign in to Google Merchant Center.
- Add a new product data source.
- Choose the option where Google fetches data from a URL on a schedule.
- Paste the feed URL you just copied.
- Save the data source.
Merchant Center may ask for more information before it shows your products. Follow Google’s instructions.
The names of the buttons in Merchant Center are set by Google and may change. If you can’t find them, see Google’s help on adding a scheduled-fetch data source.
Fix products excluded from the feed
The Products excluded from your feed section at the bottom of the Google Shopping card shows how many products are in the feed, and which products are missing information and haven’t been sent. If you see Nothing excluded, you don’t need to do anything.
- Click a product name in the list. The product page opens.
- Fix what the reason under the product name says, as shown in the table below.
- Save the product.
- Go back to the Google Shopping page to see the updated list.
| Reason | How to fix |
|---|---|
| Add a title | Enter the product name. |
| Set a price | Set a price above 0 for at least one variant that is on sale. |
| Add a product image | Add at least one image. |
| Fix the product's link | Check that the URL handle box of the product isn't empty. |
| Map its category to Google | Choose an option in the Category box of the product. |
| Activate a variant with a price | Put at least one variant with a price on sale. |
Exclude a product from Google Shopping
The product still sells as normal on your store. It just isn’t sent to Google anymore.
- Open the product in Products.
- In the Sales channels card, click the list of channel names.
- Turn off the switch on the Google Shopping row.
- Click Close.
The change is saved as soon as you turn the switch on or off. To list the product again, turn the switch back on.
Switch to a new feed URL
Do this when the feed URL has been shared with someone it shouldn’t have been. The old URL stops working right away, so Google can’t fetch your products until you paste the new URL into Merchant Center.
- Open the Google Shopping page in Settings › Sales channels.
- Click Revoke and generate a new URL.
- Click Revoke and generate to confirm.
- Click the two-sheets icon Copy next to the new URL.
- Replace the old URL with the new one in Google Merchant Center.
Frequently asked questions
How long until Google sees a price or photo change?
The feed is cached for up to an hour, so a change can take up to an hour to appear in the feed. After that, Google updates on its next fetch, on the schedule you set in Merchant Center.
Are out-of-stock products removed from the feed?
No. They stay in the feed and are marked as out of stock. To remove one completely, turn off Google Shopping for that product.
Why can't I see the feed URL?
Only the Store owner and Administrators see the URL. Staff see the line No feed URL yet.
Do draft products go to Google?
No. Only products with the status Active are in the feed. Draft products also don't show in the excluded list. Unlisted products aren't in the feed either.
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