Write and publish a blog post

Blog posts help you tell your brand story, explain how to use your products and bring customers from Google to your store. Each post has a title, content and a featured image, and can suggest a few products at the end.

A new post always starts as a draft. Customers only see it when you change it to Published and save.

Write a new post

1. Go to Blog.
2. Click Create post.
3. Enter the Title, for example 5 ways to style a white shirt. When you leave this field, the URL handle is made automatically.
4. Enter the Excerpt, one or two sentences that introduce the post. It shows in the post list, and is used as the description on Google if you don’t write one.
5. Write the post in the Content field. Use headings for each section, and the table of contents is made automatically from these headings.
6. Click Save.

The post is saved as a Draft and the post’s edit page opens. Customers can’t see this post yet.

The URL handle only has lowercase letters without accents, numbers and hyphens. If you edit it yourself, the dashboard shows an error when it has accents or spaces.

Add a featured image and images in the post

The featured image shows in the post list and when someone shares the post’s link.

1. In the Featured image card, click the box with the plus sign.
2. In the Select file box, click Upload.
3. Choose an image on your computer. The image shows in the card as soon as it uploads.
4. Click Save.

To use an image you already have, skip steps 2 and 3. Tick the image under Select from library and click Select file.

To put an image in the middle of the post:

1. In the Content field, place the cursor where you want it.
2. Click the image icon Insert Image on the toolbar.
3. Upload an image, or choose an existing one, as in the featured image section.
4. Click Save.

Suggest products, categories and tags

1. In the Recommended products card, click Select products.
2. In the Select recommended products box, tick the products you want to show at the end of the post.
3. Click Done.
4. In the Categories card, tick one or more categories.
5. In the Tags card, click the field.
6. Choose existing tags. To get a new tag, type the tag name and choose the Add row with the same name.
7. Click Save.

A new tag is created as soon as you choose the Add row, even if you haven’t saved the post. To manage categories and tags, see Organize blog posts with categories and tags.

Edit the title and description that show on Google

The SEO settings card only appears after the post has been saved for the first time.

1. Open the post.
2. Scroll down to the SEO settings card.
3. Click the pencil icon Edit search engine listing in the corner of the card.
4. Enter the Page title. Keep it within 60 characters.
5. Enter the Meta description. Keep it within 160 characters.
6. Click Save.

If you leave these empty, Google sees the post title with your store name, and the description comes from the excerpt or the post content.

Preview, then publish the post

1. Open the post.
2. Click Preview at the top of the page. The post opens in a new tab, as customers will see it, even though it isn’t published.
3. Go back to the dashboard tab.
4. In the Publishing card, change the Status to Published.
5. Click Save.

The Publish date field appears when you choose Published. If you leave it empty, the post takes the date and time you save. When you edit the date of a published post, choose both the date and the time again. To mark the post as featured on the blog page, tick Featured post before you save.

After you publish, the button at the top of the page changes to View on online store to open the post on your store. To schedule a time instead of publishing right away, see Schedule blog posts.

Unpublish or delete a post

To hide a post for now:

1. Open the post.
2. Change the Status back to Draft.
3. Click Save.

Don’t choose Unlisted. It can’t be saved for now. Use Draft to hide a post.

To delete it for good:

1. Open the post.
2. Click More actions at the top of the page.
3. Choose Delete.
4. Confirm in the Delete post? box.

Frequently asked questions