Optimize a product for Google (SEO)

Each product has its own URL handle, plus a title and a description that show in Google search results. You edit all three right on the product page, and preview the search result there.

If you leave them empty, EcomWeb creates a title and description from the product name, price and store name. You only need to write your own for your important products.

Edit the product’s URL handle

The URL handle is the last part of the product page’s address, after /products/. A short URL handle with a keyword helps customers and Google understand what the page is about.

1. Go to Products.
2. Click the product name.
3. In the URL handle field, enter the new URL handle, for example crew-neck-t-shirt. Use lowercase letters without accents, and join words with hyphens.
4. Click Save.

To create the URL handle from the product name again, click the two circular arrows icon Regenerate from name at the end of the URL handle field. Renaming a product doesn’t change its URL handle on its own. Two products in the same store can’t use the same URL handle.

Edit the title and description on Google

The SEO settings card only appears once the product is saved. For a new product, click Save first, then open the product again.

1. Go to Products.
2. Click the product name.
3. Scroll down to the SEO settings card, near the bottom of the page. The box in the card previews the product in search results.
4. Click the pencil icon Edit search engine listing at the top right of the card.
5. Enter the Page title, for example Cotton crew-neck T-shirt for men and women. Keep it within 60 characters.
6. Enter the Meta description: what the product is and why to buy it. Keep it within 160 characters.
7. Click Save.

To start from what you already have, click Autofill before step 5. The title is filled in with the product name, and the description is taken from the product description and cut at 160 characters. Tidy them up before you save.

Frequently asked questions