Set the logo and colors for your emails

Every email your store sends to customers uses the same frame. The top of the email has a logo and a tagline. The bottom has your store name, address, phone number and social media links.

You change the colors, logo and these lines once, in Email branding. The colors, tagline, address and phone number apply to every email sent to customers. A separate email logo currently applies only to account emails.

Open Email branding

1. Go to Settings › Email.
2. Scroll down past the list of email templates to the Email branding section.

This section is hidden while you have an email template open. Click the arrow icon Back to templates to see it again.

On a phone, tap the menu icon in the top left corner, choose Settings, then tap the panel icon next to Settings and choose Email.

Change the email colors

The Colour palette card has five colors. Accent is used for buttons and links. Email background is the background around the email, and Content background is the background of the text panel in the middle. Heading and body text and Secondary text are the text colors.

1. In the Colour palette card, click the color swatch to the right of Accent.
2. Pick a color, or enter a 6-character color code, for example #1D4ED8.
3. Change the other colors if you need to.
4. Check the email in the Preview card at the bottom of the page.
5. Click Save in the bar that appears at the bottom of the screen.

If a text color is hard to read on the content background, the line This may be hard to read against the content background. appears under that color. You can still save, but you should choose a darker color.

To remove a color you set and go back to the original:

1. On that color’s row, click Reset to default. This button only appears for colors you changed.
2. Click Save.

Set a separate logo for emails

The logo at the top of an email is small, at most 32 px high and 120 px wide. A wide logo with a transparent background looks best.

1. In the Logo and contact details card, click the box with the plus sign under Logo.
2. Click Upload.
3. Choose an image on your computer.
4. Click Save.

If your logo is already online, paste the image link into the Logo URL box instead of steps 1 to 3. If you leave both empty, emails use the store logo.

Add a tagline, address and phone number

1. In the Logo and contact details card, enter the Header tagline. This line appears right under the logo, up to 120 characters.
2. Enter the Footer address.
3. Enter the Footer phone.
4. Click Save.

If you leave a box empty, that line doesn’t appear in the email.

Preview several emails

The preview updates as soon as you change a color or detail, even before you save.

1. In the Preview card, click the template picker in the right corner. It shows Order confirmation.
2. Choose Verify email or Welcome.
3. Click Dark to see the email on a phone or mail app in dark mode. Click Light to go back.

To change the text of each email, see Edit the emails sent to customers.

Frequently asked questions