Edit the emails sent to customers

Your store automatically emails customers when they sign up, sign in, change a password, place an order and after an order is completed. You can edit the content of these eight emails and the subject of six of them.

You only edit the content. The logo, colors and footer are added automatically, see Set the logo and colors for your emails.

See the emails you can edit

In the list, an email you edited has the Customised label. An email you haven’t edited has the Default label.

Edit an email

1. Go to Settings › Email.
2. In Email templates, click the email you want to edit, for example Welcome.
3. Edit the Subject. The subject can be up to 200 characters.
4. Edit the Email body. This box contains HTML code, so keep the existing tags and change only the text inside them.
5. Click Preview to see the email with sample data.
6. Click Save in the bar that appears at the bottom of the screen.

To go back to the list, click the arrow icon Back to templates in the top left corner. If you have unsaved changes, save them or click Discard first.

On a phone, tap the menu icon in the top left corner, choose Settings, then tap the panel icon next to Settings and choose Email.

Insert the customer name, order number and other details

A variable is a blank that is filled in with real information when the email is sent, for example {{customer.name}} becomes the customer’s name. Each email has its own list of variables.

1. Open the email you want to edit.
2. Click where you want to insert the variable in the Subject or Email body.
3. In Available variables, click the name of the variable.
4. Click Save.

If you type a variable by hand that isn’t in the list, the email can’t be saved and the page tells you this template doesn’t provide that variable.

Send a test email to yourself

A test email uses the saved version and sample data, and goes to the email address of the account you are signed in with. The subject starts with [TEST].

1. Open the email you want to test.
2. If you just edited it, click Save first.
3. Click Send test email.
4. Open your inbox to see the email.

You can send up to 20 test emails per hour.

Temporarily use the default template

Turn off the custom version when you want customers to get the original template, but you want to keep your edited version for later.

1. Open the email.
2. Turn off the Use my customised version switch.
3. Click Save.

Turn the switch back on and save to use your custom version again.

Reset to the default template

This button only works when the email has a saved custom version.

1. Open the email.
2. Click Reset to default.
3. Click Delete in the Reset this template? box.

Frequently asked questions