Understand member roles and permissions

Everyone in a store has one of three roles. The Store owner can do everything. Administrators can do almost everything, except what touches ownership, the plan and API keys. Staff handle the daily work like processing orders, helping customers and writing posts.

The dashboard hides whatever a person's role can't use, so each person only sees their own part of the work.

Compare the three roles

TaskStore ownerAdministratorStaff
View and process orders, including canceling themYesYesYes
View products and update inventoryYesYesYes
Add, edit and delete products and collectionsYesYesNo
Add and edit customersYesYesYes
Merge and delete customersYesYesNo
Write blog posts and content pages, and edit menusYesYesYes
Reply to and edit product reviewsYesYesYes
Delete and import product reviewsYesYesNo
View promotionsYesYesYes
Create, edit and delete promotionsYesYesNo
View revenue and reportsYesYesNo
Change the theme and edit store settingsYesYesNo
Edit payments, bank accounts and shippingYesYesNo
Connect a domainYesYesNo
Invite and remove StaffYesYesNo
Invite and remove AdministratorsYesNoNo
Change members' rolesYesNoNo
View the planYesYesNo
Buy a plan, buy credits and cancel the planYesNoNo
Create and manage API keysYesNoNo
Transfer store ownershipYesNoNo
Disable or delete the storeYesNoNo

Every role can see the member list. Staff can open part of Settings to look, but they can’t edit store settings.

See your own role

  1. Open the store.
  2. Look for the small icon right after the store name in the top bar: a crown is Store Owner, a shield is Administrator, a person is Staff.
  3. Hover over the icon to see the role name.

On a phone, this icon is at the top of the menu, next to the store name.

Change a member’s role

  1. Go to Settings › Team members.
  2. On the member’s row, click the box in the Role column.
  3. Choose Staff or Administrator.

The role changes as soon as you choose it, with no need to save. You see the message Role updated.

The store owner’s role can’t be changed here. Only the store owner can change roles. Administrators still see the role box, but a change shows Couldn't update the role. Try again..

Transfer store ownership

Only the store owner can do this. The person receiving ownership must already be a member of the store.

  1. Go to Settings › Team members.
  2. On the recipient’s row, click the horizontal three-dot icon at the end of the row More actions.
  3. Select Transfer ownership.
  4. Read the warning in the Transfer ownership to this member? box.
  5. Click Transfer.

The recipient becomes the Store owner and you become an Administrator. On a phone, swipe the table sideways to see the three-dot icon at the end of the row.

Frequently asked questions

How many store owners can a store have?

One. The person who created the store is the store owner. To change the owner, the store owner transfers ownership to another member.

Can Staff see revenue?

No. Staff don't see the revenue tiles on Overview, and they can't open Reports, Website analytics or Search analytics. Staff can still see Core Web Vitals.

Can the store owner leave the store?

No. The store owner needs to transfer ownership to someone else first. After the transfer, you become an Administrator.

Can an Administrator change another member's role?

No. Only the store owner can change roles, and only the store owner can invite or remove Administrators. Administrators can only invite and remove Staff.

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